Players were rewarded for recycling and helping the homeless. It updated The Game of Life to reflect modern values. The amount of money given was updated over the years, doubling in value in the 1970s and 80s. Milton Bradley copyrighted the game in 1963 and hired celebrity Art Linkletter as a spokesman, using his portrait on the game's money. In the 1960s, this was considered a novel approach. Because of these features, the company billed it as a 3-D action game. The new game had a plastic spinning wheel that clicked and raised mountains on the board. The ultimate goal of The Game of Life is to entertain. Rather than instilling moral values, the goal is to have a good life. The updated game is much more child-friendly and did away with the prison and suicide aspects of the original game. hired Klamer and Markham to create a modern version in 1960 for the company's centennial. Milton Bradley Corporation President James Shea, Sr. It was quite successful for the time, selling 45,000 units during the first year.

Therefore he made a spinning wheel called a teetotum to specify the number of moves. His patent application had that the game was 'intended to forcibly impress upon the minds of youth the great moral principles of virtue and vice.' Bradley didn't believe in gambling and associated dice with its perceived immorality. The game was morals-based and included such things as suicide, prison, and poverty. It was the first popular modern board game. Klamer and Markham based The Game of Life on The Checkered Game of Life, which Milton Bradley himself invented in 1860.

Money for game of life